Put the ® on your Brand!

Your trademark, often known as a brand, is your identity. It’s the way you show your customers who you are. Your brand identity is the personality of your business and a promise to your customers. The more profitable your company is, the more valuable your trademark becomes.

When used in a marketing context, the brand has two primary goals: first, to represent the company publicly to raise maximum awareness and recognition for the organisation and its business proposition; second, to create full awareness and credit for the organisation and its business proposition. It is illegal to pass off another person’s trademark (whether registered or not) as your own.

Branding is a Vital Element in Business

Brands are a vital element of the corporate landscape, and their relevance is only increasing as the world becomes more global. Building brand recognition may be expensive, and firms are ready to pay a lot of money to do so.

By registering your brand or service with a trademark, you reinforce that right and acquire additional legal protections. Put your brand with a trademark and you get the exclusive right to use it and pursue legal action if any infringement. This could even be the case if someone has been using an unregistered trademark for a long time and has developed a reputation with it. They may be able to prevent you from using the same name, logo, or brand name, whether or not it has been registered.

Although this only gives you protection in the nation where you submitted the trademark application. And having a trademark in one nation makes trademarking it in another easier. You must complete a separate trademark application in each country where you desire complete legal protection.

Trademark as a Valuable Marketing Tool

Because branding is a valuable marketing tool the value of your trademark rises in tandem with your company’s performance. By having a brand registered, a legal designation prevents infringement of a piece of intellectual property. A trademark protects all intellectual property such as brand names, logos, tag-lines, and slogans used for commercial purposes. A trademark registration grants you exclusive rights to use, licence, and sell the mark.

The trademark symbols are TM and ® being the small superscript symbols that appear next to brand names and logos. They are, respectively, the trademark and registered trademark symbols. Registered trademarks can only use the ® symbol after the trademark is registered, so use the ® symbol next to the brand to alert others to respect the trademark. While there are no consequences for using the TM symbol, using the ® symbol without a registered trademark is illegal.

It’s always advisable to hire a trademark attorney to oversee the procedure since they’ll be able to establish which classes to register your trademark in. You may save time, energy, and the chance of making a mistake by having them do it for you—because your lawyer has done this many times before, they can make it as painless and straightforward as possible.

A trademark attorney can register trademarks to grant you exclusive rights to that mark, making it easier for you to take legal action against those trying to use it. Business, corporate, and domain names are not the same as registered trademarks. It’s worth taking the next step; call Aspides Patent Trademark & Design Attorneys for more information.

Written by Tracey Davis.

📲 Feel free to contact Aspides for further information on Intellectual Property Protection and what areas of your business need to be assessed.

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